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Logo & Corporate Identity Developed for WaterBasket Company

January, 15, 2007, Utica, New York

The WaterBasket Company has its first company logo and slogan! Brett Truett teamed-up with another local startup for the tasks. "In an effort to get off on the right foot, it was important to get a great logo and face on our new product and company," commented company founder and inventor Brett Truett.

The graphic design and marketing firm selected, the M&G Group, was for two key reasons Truett explained. "It was headed by someone that I greatly identified with," he exclaimed. "Like myself and my company, the M&G Group led by Michelle McCarrick who cares about the local community and jumps in with both feet. She was also working on many very cool projects for local companies and was well up to the task."

Michelle McCarrick had this to say, "Our firm looks to work with small companies, start-ups, non-profits doing good things. Also firms that bring in a chance for the M&G Group to work on exciting products with a chance for us to get creative while helping them to be successful. So, The WaterBasket Company and Brett's opportunity fit us perfectly!"

The M&G Group is located in downtown Utica and was founded in part by Michelle, a graduate of RIT. Her company is at work on other collateral items that The WaterBasket Company will use to launch and promoting its new product, the WaterBasket; a unique basket that will disguise and decorate 5-gallon water cooler bottles.

The WaterBasket Company is located at 10 Liberty Street, Utica. For more information, please call them at (315)793-2003.

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